“I tune in to Force12’s sites because I get all the latest on gear, books, and movies I like, and their Spec Ops TV channel kicks the Discovery Channel’s ass when it comes to military shows.”

John Bush, Owner of Pork Slope Bar, Brooklyn NY

“If it doesn’t sell, it isn’t creative.” – David Ogilvy

We get Ogilvy and we know digital. It has to be more than a pretty picture. Advertising must drive consumer activation to be effective.

We don’t just put up banners. We test, adjust, then swing for the fences for our partners.

Custom editorial, banner, radio, social media and video coupled with extensive testing and research with our own digital campaign test lab. Because long-term relationships are important to us, and our success depends on your success.

“The difficult done immediately. The impossible done by appointment only.”

Force12 Network Brand Partners

Interested in a Brand Partnership with Force12 Media?

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The Spec Ops Channel

The Spec Ops Channel is hosted on SpecialOperations.com and produced exclusively by Force12 Media and SOFREP Productions. It features authentic and original branded video content produced by military veterans. Our hit series “Inside The Team Room” features real stories from the US Navy SEAL Teams, Army Special Forces and Army Rangers, with more coming in 2015.

Visit The Spec Ops Channel

SOFREP.com

Apolitical news & analysis exclusively delivered by former military and Special Operations experts, SOFREP has emerged as the most respected website covering all things military, domestic security, and foreign policy. Our editorial coverage is often cited by The New York Times, FOX News, CNN, MSNBC, Business Insider, The Blaze, BBC, San Diego UT and more. We break stories that make editors at the Times, Journal and Post wince.

Visit SOFREP.com

FighterSweep.com

Fighter Sweep is dedicated to military and general aviation enthusiasts across the globe. Insider aviation news, photos, and incredible in-the-cockpit video by former and active duty military aviators.

Visit FighterSweep.com

HavokJournal.com

The Havok Journal focuses on philosophy, politics, foreign policy, and important veteran issues, and whatever else the guys feel like talking about. Hosted by a unique combination of military and civilian professionals.

Visit HavokJournal.com

The Loadout Room

Authentic gear, and adventure lifestyle blog. Most gear reviews these days are paid reviews written by some hipster in New York whose idea of adventure is taking the 1 Train subway to work. Our equipment tests are done by former Special Operations & Outdoor professionals. Featuring the hottest gear for the camping, shooting and outdoor sports. Extreme reviews for the everyday adventurer.

Visit The Loadout Room

SOFREP Radio

The #1 ranked show in category on iTunes with over 50,000 listeners weekly. Hosted by former Navy SEAL and New York Times bestselling author Brandon Webb, and former Army Ranger/Special Forces and New Times bestselling author Jack Murphy. Shows take you inside the world of Special Operations and your hosts discuss important issues and events that every guy cares about but can’t hear anywhere else. On Time, On Target. Warning: Candor lives here.

Visit SOFREP Radio

SpecialOperations.com

We take you inside the clandestine world of Special Operations. Real content written and managed by former Operators. A look at historic combat missions, interviews with former Operators, unit history, and more.

Visit SpecialOperations.com

TransitionHero.com

Informing and engaging transitioning military professionals.
Transition Hero is the only peer-to-peer run military-to-civilian advice & jobs portal on the Internet.

Visit TransitionHero.com

About Force12 Media

The Beaufort scale is used to measure weather conditions, and was devised in 1805 by Rear Admiral Francis Beaufort, an Irish Royal Navy officer. A Force 12 storm on the Beaufort scale is equivalent to a hurricane-force storm. We are the fastest growing, only veteran owned and operated, military and outdoor content network on the Internet. Welcome to the new digital Media revolution. Media by Storm.

Mission & Values

Trailblaze our way to creating best in class original content, providing exclusivity value to our core audience and sponsor partners.

Core Values

People FirstWe take care of our audience, sponsors, partners, and our friends and family. This gives us a strong foundation in all we do.

Honesty & IntegrityBoth are valued in everything we do, and we see doing the right thing and brutal honesty as competitive advantages.

No LimitsWe see endless possibilities to what we can create together. We are solution-based thinkers, welcoming new ideas and personal growth.

Giving BackWe are committed to giving back to military and civic charitable causes that align with our core values. We want to help make America a better place to live.

Our Team

Brandon Webb
Brandon WebbCEO
Brandon Webb is a former Navy SEAL with combat deployments to Iraq and Afghanistan. He finished his last tour as the head sniper instructor at the Naval Special Warfare Center, a course that graduated some of the best snipers in the world. Brandon studied at Embry-Riddle Aeronautical University, where he obtained his FAA instrument pilot rating. After leaving the navy and finding a passion for writing he saw an opportunity to build a network of digital properties containing authentic content, today this has grown into Force12 Media, a veteran-owned digital media company. Brandon is a New York Times bestselling author, and is regularly featured as a military expert on CNN, FOX, ABC news, the BBC and more. He. enjoys the outdoors, flying his Yak 52 upside down and spending time with his amazing kids.
Ben Madden
Ben MaddenCOO
Prior to joining Force12 Media, Ben was President of Alpha Media Group, publisher of Maxim and maxim.com since 2007. He joined Alpha Media Group from Media Networks, a division of Time Inc., where he served as the Vice President of Sales and directed the largest advertising sales staff at Time Inc. Previously, Madden was Publisher at Reader’s Digest, where he won many distinctions. Madden is active in endurance athletics pursuits such as triathlons, open water swimming and off-road ultra marathons.
Charlie Jackman
Charlie JackmanCTO
Charlie Jackman manages user experience, web properties, and technologies for Force12 Media. Charlie co-founded SOFREP.com with Brandon and Jack, and has been building websites and managing content and web development efforts for companies in Silicon Valley since 1997. He has experience in the treasury management, investment, public health, banking, human resources and marketing industries. A graduate of UC Santa Barbara and the Infantry School at Ft. Benning, he now makes his home in Northern California with his kids.
Josh Brody
Josh BrodyVP of Sponsor Relations
Josh brings over fifteen years of online sales experience to Force 12. He spent over a decade at Military.com, separating when its advertising portfolio reached nearly $8mm annually under his tutelage. Josh holds a BA in English Literature from the State University of New York, College at New Paltz and is an avid guitar player & songwriter.
Jack Murphy
Jack MurphyEditor-in-Chief Digital & Print Publications
Jack Murphy served eight years in two Army Special Operations units, the 75th Ranger Regiment and 5th Special Forces Group, as an Anti-Tank gunner, Sniper, Team Leader, and the Senior Weapons Sergeant on a Special Forces ODA. After completing three combat deployments to Afghanistan and Iraq, he left the Army to attend Columbia university. Jack has a BA in Political Science from Columbia, co-founded SOFREP.com and has reported on the ground for SOFREP from Switzerland, Iraq, and Syria.
Peter Nealen
Peter NealenManaging Editor
Peter Nealen spent over nine years as a United States Marine, first as a Reconnaissance Marine, and then in the Force Recon Company. He deployed twice to Iraq and once to Afghanistan. Peter began writing for SOFREP in 2013 covering Marine Recon and Special Operations history, current conflicts in the Middle East, and guerrilla warfare. Peter wrote the ebook “Operation Red Wings: The Untold Rescue Story Behind Lone Survivor.” He has also written three paramilitary thrillers: Task Force Desperate, Hunting in the Shadows, and Alone and Unafraid.
Ian Scotto
Ian ScottoExecutive Producer, Radio
Ian Scotto is the producer and a host on SOFREP Radio, the #1 ranked podcast in its category, where all things Special Operations are covered with Brandon Webb and Jack Murphy. You’ll also find him working on The Wilkow Majority and producing Senator Bill Bradley’s American Voices for SiriusXM.
Nick Cahill
Nick CahillMedia Director
Nick Cahill is our video and photo guru. He’s an adventure junkie and world traveler with an eye for a great pic. You can see his original work on the Force12 Network, and you can find out more about him on his website at CahillFilms.com

Brand Ambassadors

Dakota Meyer
Dakota Meyer
Dakota Meyer is the third living recipient of the Medal of Honor since the Vietnam War, and the first living United States Marine in 41 years to be so honored. He advises Force12 Media on veterans issues and writes on about those issues on SOFREP.com
Mike Ritland
Mike Ritland
Mike Ritland fought as a Navy SEAL in Operation Iraqi Freedom and other deployments. He is also the founder of Trikos International, a company that provides private protection dogs to companies and high-net-worth individuals. He created Warrior Dog Foundation with the sole purpose of giving back to the Navy SEAL and Special Operations community. He is a New York Times bestselling author for his book, Team Dog.
Nick Irving
Nick Irving
Nick Irving is a former US Army Ranger who served his entire military career within the ranks of 3rd Ranger Battalion, 75th Ranger Regiment. Nick’s career took off when he became a sniper. During his time as a sniper, he earned the titles Sniper Team Leader, Master Sniper, and The Reaper. He is a New York Times bestselling author for his book, The Reaper.
Sally Lyndley
Sally Lyndley
Sally Lyndley is a Texas-born fashion stylist living in a sleepy surfer town in SoCal. She has had the privilege to work with some of the most powerful people in the industry, including Anna Wintour at US Vogue, Donatella Versace and the legendary photographer Patrick Dermachelier. Sally has contributed to several fashion magazines over the years, like Love Magazine, V, US Vogue, Teen Vogue, Vogue Italia, POP, British GQ and Dazed & Confused. Her celebrity styling roster includes Drew Barrymore, Victoria Beckham, David Beckham and Kristen Wiig. She loves The Muppets, Alaia and monster trucks.
John Bush
John Bush
John has bartended all over the world. John’s passion in photography and music have taken him to more than 50 countries, as he toured the world with NOFX, Green Day, The Offspring, Rancid, The Foo Fighters and the Vans Warped Tour. John has eagerly soaked up every experience that he could, ultimately leading him to be the guy that you want on the other side of a bar. John lives in Park Slope, Brooklyn, with his wife Angelica and is a diehard Yankees fan.
Will De Rose
Will De Rose
Will De Rose is a +10yr advertising and marketing veteran working in the digital space. He develops strategies and campaigns for top tier clients that include Procter & Gamble, Johnson & Johnson and Nestle. He has worked at leading media agencies such as Carat, Universal McCann, Zenith and Initiative. Currently Will leads digital strategy at PHD for clients such as The Economist, The Guardian, among others. Will serves on the advisory board to Force12Media where he advises on marketing, product development and ad revenue.